Friday, December 30, 2011

Preventative Means

Watching morning T.V., a beloved past-time of mine on friday morning, I heard about some controversial new advertisements targeting the use of Meth (Methamphetamine Drugs).  Darren Aronofsky, from the movie "The Black Swan", directed several of the Meth Project Foundation ads, and I must say they are VERY graphic.

The Meth Project Foundation was established by businessman Thomas M. Siebel in 2005 in response to the growing Meth epidemic in the U.S.  The Meth Project is a large-scale prevention program aimed at reducing Meth use through public service messaging, public policy, and community outreach. Central to the program is a research-based marketing campaign and community action programs designed to communicate the risks of Meth use.  The Meth Project is funded by a grant from the Thomas and Stacey Siebel Foundation.

These scare tactics and threats do not usually work on current drug users.  The ads motto, "Not even once", aims to target potential users rather than current users..  The ads are very well done, very shocking and unforgiving.  I debated whether or not to embed one of the videos here, but I decided against it because of its graphic nature.  I do, however, encourage you to search on YouTube and tell me what you think.

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